Decision Making Process
Understanding Your Customer’s True Decision-Making Process
We must understand a customer’s complete decision-making process. This section reviews how to learn early on how to discover all the steps needed to win all the business.
Understanding Your Customer’s True Decision-Making Process:The Interactive Exercise
This interactive exercise will give you a chance to practice listening to a customer’s decision-making process, taking great notes, and then formulating meaningful questions all around how a customer makes their decision.