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Decision Making ProcessUnderstanding Your Customer’s True Decision-Making Process We must understand a customer’s complete decision-making process. This section reviews how to learn early on how to discover all the steps needed to win all the business. Understanding Your Customer’s True Decision-Making Process:The Interactive Exercise This interactive exercise will give you a chance to practice listening to a customer’s decision-making process, taking great notes, and then formulating meaningful questions all around how a customer makes their decision. |