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Customizing Your Solution

Creating Customized Value: Mapping Your Solution to the Exact Needs of the Customer
Once you understand exactly what the customer is looking for, it is time to customize your solution (presentations, demonstrations, and proposals) in a meaningful way to them. The customer must draw the conclusion that you are their ideal solution. You will use the customer’s description of value to show how your solution perfectly solves all of their key business problems.

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